tiny decent humans / instagram campaign
One of the main branded taglines of the CrowdRise brand was “Decent Humans” — a nickname we gave to the incredible community we witnessed on CrowdRise each and every day doing amazing things for good. We decided to play on this brand persona through our Instagram by capturing the adventures of “Tiny Decent Humans.” We used them frequently in our social media content, by capturing them for holiday-specific photos, as well as using them as a tool to give our audience tours around the office, in a small, “behind the curtain” moment.
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